Category Archives: book marketing

Is There a Book Cover Style for Climate Fiction?

Climate Fiction or cli-fi has evoked a surprisingly wide range of book covers. Look here at what the Cli-Fi Books.com website has put together:


This is very different from standard science fiction fare and should put to rest the argument that cli-fi is a sub-genre of sci-fi.


What is striking about these covers is the unifying focus on humanity and Earth as we know it – but with a menacing twist, usually transmitted with a frightening color filter, often red or green.

Five days ago, I presented to you two covers for my upcoming cli-fi novel Forever Young, asking you to vote for your favorite one and I used both this blog and my mirror blog on Blogger (see here) to try and get as many votes as possible. Although the sample is small (relatively few votes), the trend was crystal clear, the “full woman” – Alice’s portrait – won by a wide margin, two to one. Here she is, watching a fiery sunset on a dying world:

Part 1 is already available on Amazon here at 99 cents

I’ve already put it up on Amazon (here at 99 cents – it’s Part One of a serialized novel in 4 parts – the other episodes will be coming soon, one a week). And in a few days it should be up on all the other e-platforms for your Nook, Kobo or iPad (or any mobile device).

Other news: today Crimson Clouds is exceptionally up for sale at 99 cents. Grab your copy quick here, because tomorrow it will go back to it’s original price of $3.99.

Again, many thanks for the support,  I’m very grateful to all those who have voted!

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Masterpiece, Italy’s Reality TV Show for Writers: Last Act and a Small Miracle

 Publishing Perspectives just published my most recent article about the Italian Reality TV show for writers (see here) and I’m happy to share it with you:

 

Italy’s TV Reality Show Ignored Psychology of Authors

Italy’s “Masterpiece” TV reality show for writers failed to attract viewers, in part, because it didn’t account for the way writers empathize with others.

By Claude Nougat

On March 30, the RAI 3 reality TV show Masterpiece promoted by the publisher Bompiani to find the “Next Big Italian Writer” ended with an unlikely winner, a Serb who lives in Venice: 36 year-old Nikola Savic.

Last week, on April 16, his winning book, Vita Migliore, was published in 100,000 copies and distributed to the libraries across Italy.

Two weeks to produce and distribute a printed book must be something of a Guinness record for a traditional publisher – as we all know, publishers usually require a minimum of six months to properly edit and produce a printed book.

A veritable miracle? Perhaps.

I reported on Masterpiece when the show started in the fall. By December 2013, it was suspended (presumably due to low ratings), but by then Nikola Savic, a tall, hefty Serb with a quick smile, was already very much in the public eye. He must have been in Bompiani’s eye as well.

The show resumed for four weekly sessions in March, and churned through some 12 candidates at a fast clip – a rate twice as fast as in the fall. For the final episode, on March 30, five candidates were still in competition.

That evening, the winner was selected by a deciding vote from Ms. Elisabetta Sgarbi, the Bompiani Senior Editor. In explaining her vote, she noted that Mr. Savic’s book needed some additional editing, that this was “important” because of grammatical errors and awkwardness in the language (she delicately called it “aritmie”). This is probably to be expected from someone for whom Italian is not the mother tongue.  “It was an uphill choice,” she said, discarding the other candidate, a woman, Raffaella Silvestri, whose book still sounded quite attractive.

Certainly an uphill choice and possibly a brave one.

On the other hand, we may have been given a preview of how Bompiani worked its minor miracle of such a quick turn around on Savic’s book publication, for when Ms. Sgarbi walked up to Savic on the podium to congratulate him, she brought to him… a printed copy of his book:
Nikola Savic, the winner of Masterpiece, with Elisabetta Sgarbi, Bompiani's Senior Editor

Yes, that’s his book. It seems it was already in print on March 30th. Or maybe not? Perhaps that was just the cover and the inside pages were blank…An alternative (and more probable) explanation is that the whole show was probably shot in a few weeks back in the fall (this is normally done for Reality TV shows to save money) and that Bompiani knew by November who the winner was. So they had in fact some five months to produce the book. Minor miracle explained!

With respect to the show’s declared objectives—to raise public awareness of writing and writers—one can only regret the way it went. As reported in the local press, it attracted few viewers and fell well below the average for Italian reality TV talent shows.

It certainly once again raises the question of whether writers can be fodder for TV shows. Aren’t they better off left in their ivory towers?

Looking back on this show, several mistakes were made at the outset, chief among them not allowing the winner of one session to carry over to the next, thus losing a chance to get viewers more involved in the fate of contenders. Efforts were made to get contenders to “fight” among themselves, for example, in the last session, a couple of contenders were asked to give the most negative opinion they could think up about each other’s book. It was not a pretty sight. Such efforts however seemed to have backfired and whenever one lost, the other rushed to embrace and console the loser. As was done here:
The loser Vargas is consoled by the contenders Nikola Savic and Raffaela Silvestri.

The savagery of classical talent shows didn’t appear to carry over to the writers. It would seem that the kind of uncivilized behavior exhibited in other reality show was difficult, if not impossible, to extract from the writers. Writers are by trade intellectuals who tend to empathize with others, itself an asset in dreaming up their characters and constructing their plots. There is no question that a reality show for writers should take into account the particular mental predisposition of writers who are, when all is said and done, very different people…or they wouldn’t write at all.

In short, no one has yet come up with a successful TV show featuring writers and Masterpiece certainly failed in this respect. If such a show is ever to succeed, more attention will need to be given in future to the way writers think and react.

On the other hand, if the objective of the show was to unearth the Next Big Writer, then more importance should have been given to the opinion of the audience. In the last session, an interesting effort was made to put together an audience in the studio and inform them in advance of the books competing as finalists (through synopsis and excerpts) and get the finalists to pitch their books directly to them, as was done here, with each contender supported by a well-known Italian author:
Last challenge in front of the jury and a crowd of invited onlookers; the contenders are supported by major writers, on the right, Savic by Susanna Tamaro and Raffaella Silvestri by Donato Carrisi.

After the performance, the audience was asked to vote and they favored Raffaella Silvestri over Nikola Savic. Nevertheless, the Masterpiece judges (Andrea De Carlo, Giancarlo De Cataldo and Taiye Selasi) voted for Savic and so did Bompiani’s editor, thus disregarding the opinion of the public. This was a lost opportunity  to take into account what  people think and like.

No doubt, Bompiani and the TV producers will carefully review the results of this show and draw some lessons. We can only hope for a better show the next time around.

A closing comment: I’d like to add that, overall, I feel this is a promising formula for attracting the general public’s attention to books and I’m sure that in future we’ll see smashing shows that will generate interest in writers and the world of publishing.

Your opinion? 

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Book Cover for a Cli Fi Novel: Which is Best?

Cli Fi, or Climate Fiction, is rapidly becoming a widely accepted term to designate a new genre of books dealing with Climate Change but not only: many elements taken together – like the demographic explosion, growing income inequality, urbanization and the rapid industrialization of the Third World – contribute to threaten our survival on Earth.

Personally, I am convinced that things will get from bad to worse in about 200 years and go kaput in 600 years, if we don’t do anything about it.

And that’s the worst of it: because it is a relatively slow process, a lot of us don’t feel the urgency and even deny that the process is going on. Result: on a political level things are moving at a snail’s pace and the end of the world could really sneak upon us in 600 years!

The involvement of literature in the Climate Change debate is growing, and one UK academic, Dr. Adeline Johns-Putra recently noted that in the past eight years, at least 150 novels dealing in one way or another with the likely future collapse of humanity have been published, fifty of them pure “cli-fi” (I blogged about it here).

In this regard, I had an interesting email exchange with Dan Bloom, the man who coined the term back in 2008, and he quoted to me something  Adeline Johns-Putra, Reader in English Literature at the University of Surrey in the UK told him:
”I think climate change fiction (or ‘cli-fi’) has, in just a few years, moved beyond simplistic apocalypse scenarios to engage intelligently with questions of science and policy (Kim Stanley Robinson‘s Science in the Capital trilogy) and environmental justice (for example, Barbara Kingsolver and Paolo Bacigalupi, in very different ways). By making us ‘live’ both the devastating impacts of climate change and ways of dealing with these, these novels can’t help but intervene in the ongoing debate on climate change policies.”

I love that: “these novels can’t help but intervene in the ongoing debate on climate change policies”…Makes me happy, I certainly hope my Forever Young will be viewed that way, I conceive of it as a contribution to the debate though my main objective always remains one of a story teller at heart!

Now I am working on the cover of my cli-fi/sci-fi book Forever Young that will soon be published and I need your help. 

Dear reader, this is a difficult challenge, there are no established norms for the covers of Cli-Fi novels…Consider the variety, from New York submerged in water (like on the cover of Nathaniel Rich’s novel Odds against Tomorrow) to the bucolic charm of Barbara Kingsolver’s novel (about a monarch butterfly invasion).

What do you think of my two book covers? I’ve set up a poll below where you can answer, voting for your favorite.

Version 1, through a porthole:



Version 2, the full woman:

Why a woman instead of space ships and distant planets as is the norm for science fiction? 
Because space travel is not the point of the book. One particular woman is – she’s a major character, her name is Alice. She’s young and beautiful, warm-hearted and very, very independent. One of my beta readers, Bob Rector, who also happens to be a hugely talented writer (he just published Unthinkable Consequences that is fast becoming a best seller), quite literally fell in love with her and asked me to put her on the cover.

So I did a portrait of her, here it is:

 

To help you decide which cover is best, here’s a quick word about the book:

Forever Young, a serialized novel in 4 episodes, is set 200 years from now, in a world divided between the ultra rich, the One Percent, who live in gated communities and the others who don’t and suffer the full onslaught of pollution and Climate Change. The One Percent  are the only ones who can afford all the advances of technology, in particular the exclusive Age Prevention Program (APP), whose members wear special Life Watches that enable them to expand their life span to the genetic maximum of some 140 years and look young till the day they die.

The novel interweaves several plot lines; the first is a love triangle between Alice, a young Swiss nurse, beautiful and independent, Lizzie, a talented golf player, the descendant of the mythical Tiger Woods, and Jamie, an ambitious reporter who works for the World and US Post, an amalgam of the Huffington Post and the New York Times.

The second covers the rising threat to life on earth, as humanity is headed for extinction; there are only two options, both reserved to One Percenters: one, escape to another world, a pristine exoplanet a thousand light years away; the other, retreat to Antarctica, the last virgin continent.


The third follows the murderous attempts of one determined 99 Percenter, a retired Blue Beret who has served all his life in the United Nations Peace-keeping Forces and is hell-bent on carving a place for himself in the Age Prevention Program.

And here’s the poll:

Please vote, let me know what you think in the comments below (not on the poll site, I may miss it there). To show my gratitude for your help, I’ll send an advance copy of the book (digital – pdf) to the three best and most useful comments (lottery drawn if there are too many!).

Again, many thanks for the help!

Post scriptum. Just as I closed this post, I came across an article in the New York Times Magazine, about the amazing “Uncivilization” festival organized in the UK by the Dark Mountain Project led by British author Paul Kingsnorth (see here). 

His vision of a future “global collapse” is exactly the one I envision in Forever Young – a future that will come slowly but inexorably and that you have to live with…like Alice and her friends. Yes, there is a good reason why the sky above Alice is blood red, or alternatively, why she is plunged in a frightening sick-greenish world…

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Interview with the Father of Cli Fi: How this New Genre Was Born is Revealed

American climate activist Dan Bloom 
visiting a local university in Taiwan  to
do some research on climate change issues

My blog post about Climate Fiction, a “hot new genre” (here) led me to “virtually” meet  Dan Bloom, the journalist and “green” activist who coined the term “Cli Fi”. I was very happy to meet him, he’s a fascinating and somewhat explosive person, a Tufts graduate who’s worked in Alaska, Japan and Taiwan (where he now lives). And he’s agreed to answer a few of my questions here.

Claude: Dan, you coined the term Climate Fiction, cli-fi for short, back in 2008. When did the term start to catch on?
Dan: The term was modelled after sci-fi, of course, and at first it didn’t really catch on, not until 2013 when NPR did the first big media story on the cli-fi genre (see here ).
Claude: I took a look at that article, it has a great title “So Hot Right Now: Has Climate Change Created a New Literary genre?” and a striking introduction mentioning a best-selling cli-fi novel, as you can see on this screen shot:


Dan: Yes, and now the term is fast becoming a buzzword in the media, culminating in the recent article in the New York Times about using cli-fi in the classrooms to teach American students how to handle the challenge of global warming (see here ).
Claude: Yes, that’s how my attention was drawn to it, from reading it in the New York Times. I noticed the story was picked up by others as well, including Sadie Mason-Smith on the Melville House website (here). And now, according to the UN’s IPCC latest report on Climate Change, climate warming is fast getting worse because too many countries have dragged their feet for too many years (see here ) So there’s a definite need for Climate Change activism! I’d like to find out how the idea of “cli fi” ever occurred to you. Why did you coin the term?
Dan: I have been an independent deep-green climate activist since 2006 when the big earth-shaking IPCC report on climate came out and it was that IPCC report and the accompanying news media articles about the report that woke me up.
Claude: So your concern for global warming and its consequences is relatively new?
Dan: Yes. Before then, I was not thinking very much about climate issues. But I woke up in 2006. Not being a scientist, there was not much I could do to join the debate about climate change and global warming.
Claude: What was your “wake-up” moment?
Dan:  A 2008 blog post by New York Times science reporter Andrew C. Revkin on his “Dot Earth” sustainability blog. That’s what did it. He mentioned how artists and novelists can use “the arts” to communicate climate issues to a broad public. That made me think what I could do, if anything, to add to that concept of art and literature as tools of communication.
Claude: So, concretely, what was your next step?

Dan: One day while I was doing some PR for a climate-themed book by Jim Laughter, a Tulsa, Oklahoma author, for his novel titled Polar City Red set in Alaska in 2075 (the book came out in 2012, see here ) I hit on the cli fi term I had coined in 2008 to describe Hollywood movies focused on major environmental change like The Day After Tomorrow. I decided to inject the cli fi term as part of my press release about Jim Laughter’s Alaska novel. So I sent out some press releases to book reviewers and I called his novel a ”cli fi thriller” and slowly the term took on a life of its own. A few newspapers and blogs used the term in talking about Jim’s novel, but nothing more, although one newspaper in North America reviewed it.
Claude: Yes, a major newspaper too! I noticed that the New York Times has described his book as “a thought experiment that might prod people out of their comfort zone on climate.”
Dan: Right. And, in spite of relatively slow sales for that book, I didn’t give up and tried to keep the cli fi term alive with many blog posts and by leaving a large digital footprint on the internet, so that if any reporter googled the cli fi term, hundreds of items would show up in the Google search list.
Claude: And on Wikipedia. You can read about it here. But what was the turning point?
Dan: It came in late 2012, when a climate scientist in Atlanta, Georgia named Judith Curry got interested. She is not only a dedicated scientist with a keen interest in the science of climate change but also a woman with a deep appreciation of the humanities and the arts. So she did a big post on her ”CLIMATE  ETC” blog; it’s a very popular blog and she gets 300 to 500 comments on each post – the post about cli-fi novels she titled simply “Cli fi” (see here)

Dr. Judith Curry

Claude: She opens her post by noting that cli-fi is a “fledgling new genre in literature”. Then she immediately mentions Michael Crichton’s blockbuster State of Fear, a 2004 techno thriller against the backdrop of global warming. However it got panned  apparently because of gross scientific errors. She argues that a climate scientist could however pen such a techno thriller without losing his reputation and she cites Rex Fleming .
Dan:  Cli fi as a genre was certainly ‘fledgling’ back in December 2012. But Dr Curry herself changed that. She makes a list of about 20 or so cli fi novels, including big names like Clive Cussler, Ian McEwan and Barbara Kingsolver. And she included Jim Laughter’s Polar City Red and used my press release term of calling it a “cli fi thriller”. That led four months later to NPR interviewing Dr Curry for its CLI FI radio program announcing that a new literary genre had arrived. I had sent dozens of press releases to the NPR book department email address about the cli fi concept, but the station never replied to any of my appeals for an interview or a radio show about the new genre.
Claude: Par for the course, I suppose that was rather discouraging…Of course, Dr. Curry is a big shot at the Georgia Institute of Technology.
Dan: She heads the School of Earth and Atmospheric Sciences since 2002.
Claude: Isn’t she also a rather controversial figure? There is this interesting article in the Scientific American that calls her a “climate heretic” who has “turned on her colleagues”. But that article was written in 2010 and is now probably reflecting an outdated position in the American scientific community. I rather like her position on the latest Climate Change report from the UN: she welcomes the idea of putting the Climate Change discussion behind us and focusing on the needed survival strategies rather than pursue mitigation or curbing measures… What is your take on this?
Dan: I read Dr Curry’s blog posts regularly and keep in touch with her by email from time to time, too. I deeply respect and admire the kind of scientist (and humanist) she is. She’s one of my teachers now, too.The world needs more scientists like her, who are not afraid to speak their minds and even join the debate from different sides of the table. And I am so glad she blogged about cli fi novels back in December 2012. Her post led to all this today.
Claude: You mean the interest shown by NPR?
Dan: Yes. So imagine my surprise one day in April 2013 when I see via my daily Google search for cli fi news that NPR did the story! I immediately set about doing all I could as a PR operative and a climate activist and a literary theorist to push the cli fi meme uphill, using the NPR link as the wake-up alarm. I wrote to the Guardian and asked if they could do a cli fi story for British readers. They did. I wrote to the Financial Times in the UK and asked my contacts there if they could do a cli fi story, and they did. Alison Flood, the Guardian’s book critic, did a blog post on “why cli-fi is here to stay”.
Claude: Wow, I’m impressed!
Dan: At first most media never responded to me, or even answered my email pitches. But they did line up, one by one, to add to the ”cli fi genre is rising” chorus, from Britain to Australia. I kept up the PR blitz, contacting every media outlet I could.  The New Yorker magazine followed the Brits, as did Dissent magazine last summer. There was something in the air I think, but my PR campaign was crucial. I then spent time lobbying the New York Times to report the cli fi news, and I contacted 12 reporters and met up with 6 months of rejections and emails that read “sorry not interested.” But in January 2014 I found one Times reporter I knew from earlier contacts ten years ago and I emailed him. And three months later his New York Times article came out worldwide not just in the U.S print edition and on the newspaper’s popular website, but also via the New York Times News Service which syndicated the article to over 400 newspapers worldwide, from Italy to France to Japan to Sweden.
Claude: So the New York Times article, the one I noticed, was a major turning point.
Dan: It was. Now I am focusing my media contacts on the Associated Press and Reuters News Service for wire stories about the cli-fi genre. And Nicholas Kristof, the New York Times columnist who has a keen interest in climate change issues, told me he will write a Sunday column soon about his take on the power of cli-fi literature to serve as a wake-up call. So things are happening.

Nicholas Kristof

Claude: They sure are! I’m looking forward to Kristof’s piece, I think he’s a remarkable columnist and I totally agree with the concept that climate fiction can serve as a much needed wake-up call. We need to go beyond sterile discussions about who or what is responsible for global warming and do something about it because one thing’s certain: it’s happening! Is that why the idea of cli-fi occurred to you?
Dan: Yes, as a climate activist but also as a literary activist…My major at Tufts University in the 1960s was French literature and I spent a year in Paris in 1969 absorbing the culture and drinking the coffee — I felt that a new literary term for climate-themed novels might help serve as a wake-up call for the future humankind faces now. Besides, I’ve always loved words and word games and crossword puzzles and sci-fi. I grew up with sci-fi novels in the 1950s and 1960s. I am a big sci-fi fan. So one day, my imagination just jumped over the fence and told to make a new word and call it cli-fi and see what happens. I like to see what happens. So I did it.
Claude: So are you a writer in pectore?
Dan: No, I am not a novelist or a short story writer or a screenplay scriptwriter. I don’t have those kind of writerly skills. I am just a climate activist, first, and a lifelong reader of novels, second.
Claude: I gather that Margaret Atwood was an early supporter, though she calls her own novels “speculative fiction” rather than cli-fi — while at the same time fully supporting your creation of the cli fi genre for whoever wants to work in it.

Margaret Atwood (Author page on Amazon)

Dan:  Exactly. Margaret Atwood has written three op-eds applauding the creation of the new genre that has been dubbed cli fi, one was published in the Canada Living magazine, one was published in the Huffington Post and another was published in the Financial Times recently in London. And she has often tweeted and retweeted cli fi news links to her 450,000 followers!
Claude: That’s a lot of followers on Twitter!
Dan: So yes, Ms Atwood has been instrumental in helping to popularize the cli-fi genre, come what may. I consider her my teacher, although we have never met. My other two teachers in the cli fi project are James Lovelock, whose ideas about the Earth being a kind of Gaia goddess that needs to be respected and protected or it’s curtains for the human race, and Andrew Revkin who runs the Dot Earth blog at the New York Times and which I have followed since its inception.
Claude: Okay, now let’s get down to the nitty-gritty. What is your definition of Climate Fiction?
Dan: First of all, I want to make it clear: the term I created is “cli-fi” which stands for climate fiction, of course, CLImate FIction with caps and lowercase letters, and I never use the term “climate fiction.” My PR work is not about “climate fiction” but about “cli-fi.”
Claude: I hyphenate the term by analogy with sci-fi, but I notice you don’t…
Dan:  So I want to use the term “cli fi” only in this interview and I also only use cli fi in my press releases. Why? As a lifelong journalist and PR guy, I know the power of headline buzzwords to serve as signposts along the road. So cli fi is a signpost and a wake-up call. The term “climate fiction” has been used for a long time, and I never coined that term. I just took it and tried to transform the longer version into a kind of code word and I thought of calling it “cli fi.” So let’s just talk about cli fi and leave “climate fiction” for scholars and professors to discuss. The New York Times article about cli fi just mentioned the term once in the entire 1000-word story, and not in the headline at all. 
Claude: I put it in the title of my blog!
Dan: Good! I was hoping for a headline mention of cli fi in the NYT, but in the PR business one cannot control how headlines are written or even how news articles are written. But the Times article was very important and for one special reason: cli fi has now been mentioned in the newspaper of record, The New York Times. That’s a first. This is the beginning. There is no stopping the rise of cli fi novels now.
Claude: What hopes do you have for the genre? What do you expect to achieve through it?
Dan: My hope is that cli fi will serve to bring together novelists and editors and literary agents and publishers — and readers! — as we explore the role of novelists in the ongoing debates over climate change and global warming. My hope is that the news media will start reviewing cli fi novels as cli fi novels, and stop calling them science fiction novels.
Claude: You don’t consider cli-fi as a subgenre of science fiction?
Dan: As I see things now, after several years of working on this project and getting a lot of feedback from readers and writers in both the sci-fi community and the growing cli fi community, cli fi is not a subgenre of sci-fi but a genre of its own. And sci-fi novels can also focus on climate change and still be classified as sci-fi novels, if that is how the novelists themselves want it and how literary critics see it. But at the same time, I now see cli fi as a separate genre that has attracted its own community of writers and readers worldwide. And sci-fi and cli fi are not competing genres at all; they complement each other, and they are, in a way, sister genres. I love sci-fi, and always have. 
Claude: Me too. I consider Aldous Huxley and Orwell among the greatest writers of the 20th century…
Dan: Now I am trying to popularize cli fi, too. I believe we are on the same page, sci-fi writers and cli fi writers. But one thing needs to be pointed out: While cli fi is usually filled with the moral implications of climate change issues, sci-fi is usually filled with the intention of exploring the possibilities of science and its relationship to humankind. So that is where cli fi and sci-fi go in different directions, and both genres are valid and useful.
Claude: Yes, both are useful and I love both! But what sort of future do you see for cli fi?

Dan: My hope is that a modern Nevil Shute will arise, male or female, in any country in any language, to write and publish a climate-themed cli fi novel with the same power as Shute’s 1957 novel On The Beach which served as a wake-up call about nuclear war and nuclear winter. And the movie was important, too.
Claude: The Next Big Novel that will shake society should be in “cli fi”!
Dan: Right! So I am looking for the Nevil Shute of cli fi. And to do this, I am quietly setting up what I call the international Nevil Shute Climate-Themed Novel Award to be first awarded in 2020 for the best cli fi novel in the previous ten years and to repeat the award every ten years internationally and awarding a prize of $1 million to the winner.
Claude: Hey, I’m going to candidate my soon-to-be published Forever Young! Though I must admit that cli fi is only one element, there are other things in it like the demographic explosion and growing income inequality…
Dan: Why not? You and many more writers, that’s what I’d like to see. I am now in the fundraising process of this new project, an offshoot of my cli fi PR work. I am looking for sponsors and a committee of judges to honor these kinds of cli fi novels. And I hope to see the “Nevils” — as I am dubbing the awards — keep going for 100 years, awarded every ten years for a total of ten times. And if the awards committee in 2120 wants to keep the awards going for another 100 years, I will nod yes from the grave. Literature matters. Words matter. Novels and movies made from novels can wake people up. The world is still asleep. We are facing the potential end of the human race. Wake up, world!
Claude: An impressive project! What else have you got up your sleeve?
Dan: Another thing I am working on is this: I am trying to find a reporter in New York or London who covers the book industry to find out if they can do a print newspaper or online story about how literary agents and everyone in the publishing industry view the rise of cli fi as a new genre and if they plan to use the term in future book titles or book covers. Raising the media profile worldwide of the cli fi genre is now my life’s work. And then I die. This is my way of giving back to a world that has given me so much. I go out every day to my PR office not to make money but to make a difference. I was educated to think of life this way, and now in my mid-60s, I have found a way to express myself on my own terms. I am not doing this cli fi work for myself or to benefit from it in any way. I do not want money or fame. I like to work quietly in the background and I find the internet a very pleasant place to hang my sign: “Dan Bloom, climate activist – no fees charged.”
Claude: Dan, that’s wonderful and I wish you every possible success in this most worthwhile cause. Thank you so much for joining me here and telling us about your dreams and your plans. 

I look forward to comments from my blog readers: has anyone read a cli fi novel recently? If you have, or know something about the genre that has not been covered here, please share!


Dan Bloom BIO:

Dan Bloom grew up in the Boston area, attended Tufts University where he majored in modern literature and minored in French, and has spent his adult life working as a newspaper reporter, editor and blogger in Alaska, Japan and Taiwan. He is now dedicating his life to promoting the new
literary genre of cli fi and working on it 24/7 from his “office” in a small internet cafe in southern Taiwan (as Dan does not own a computer and never has, describing himself as a Neo-Luddite.)

For readers or media people worldwide who want to contact him, his email at the internet cafe is danbloom@gmail.com and he welcomes all inquiries and in all languages. For more information, visit Dan Bloom’s bog, CLI FI CENTRAL, click here

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Climate Fiction: A Hot New Genre?

Is climate fiction really a hot new genre (no pun intended)? Something remarkable has happened when American colleges start to use climate fiction to teach how to prepare for the coming climate crisis. Expect writers to sit up and listen – especially science fiction writers.
The New York Times recently reported on it (see here) saying classes focus on a “heavy dose of the mushrooming subgenre of speculative fiction known as climate fiction, or cli-fi, novels like Odds Against Tomorrow, by Nathaniel Rich, and Solar, by Ian McEwan.”

Further down in the article, more cli-fi books are mentioned, among them Barbara Kingsolver‘s Flight Behavior, Daniel Kramb’s From Here, Hamish MacDonald‘s Finitude, Paolo Bacigalupi‘s The Windup Girl, Saci Lloyd’s The Carbon Diaries 2015 and more recently The Carbon Diaries 2017 (a British YA book).

Wow! I sat up and listened since my soon to be released Forever Young looked like it might fit the genre. 

Checking around on the Net, I visited Wikipedia’s definition (see here) and discovered that the earliest climate fiction book was The Drowned World published back in 1962 by J.G. Ballard (though it wasn’t Climate Change in this case but solar warming). Here’s the first edition (nice cover!):


I gathered  a slew of interesting articles (see below) and checked Goodreads. I found a whole page there dedicated to so-called “popular climate fiction books” (39 titles so far):

Take note: climate fiction has attracted big best-selling writers like Ian McEwan, Margaret Atwood (who famously tweeted about it), Clive Cussler and Barbara Kingsolver. They have all jumped into the subgenre and some as early as 2009 (in Atwood’s case).

The blogosphere is awash with posts (see below) and there’s one book selling website set up by a British Columbia  “micropress”, the Moon Willow Press, with a green conscience; take a look at their home page:

This site gives an interesting definition of climate fiction: 
“a genre of literature, film and other media that involves climate change fiction, which may be speculative, literary or science fiction”. 

So here we are moving away from the idea that it may be a “subgenre” of science fiction. It is also described as “bendable…not necessarily set in the future nor always apocalyptic”, and Barbara Kinsolver’s Flight Behavior is given as an example (the setting for this present-day story is the explosive invasion of Monarch butterflies into the Appalachian Mountains). 

There is at least one blog fully dedicated to climate fiction  set up by Dan Bloom, a journalist and writer who invented the term back in 2007 (on his blog and in an article in Vice Magazine) – the term was picked up again by reporter Scott Thill in 2010 in Wired.  

Here’s the homepage of Dan Bloom’s Cli Fi Central blog (to visit, click here):

The news reported on that page is of some 6,000 “cli fi” fans meeting in…2058 to discuss climate change! Yes, a little bit of irony doesn’t hurt (but only 6,000? That’s a depressingly small number…) 

Climate fiction is still very new and evolving. Dan Bloom acknowledges this and last summer summed it up neatly in this article about the origins of cli-fi and where it’s going, see here. He notes that cli-fi has recently drawn two stars who met and talked about it at the 2013 Kingston WritersFest: Margaret Atwood on her way to a likely Nobel Prize in Literature and Nathaniel Rich, “a freshman Manhattan newcomer” who’s fast spreading the word about “climapocalypse” to his (30’s) generation.

The news about climate fiction took off when the National Public Radio (NPR) and the Christian Science Monitor used the term – the story then rebounded on the UK Guardian in May 2013 (see Rodge Glass’ article here), and it was picked up by newspaper columnists in Turkey, Sweden, Lithuania, Spain and Italy. Yes, going global! 

The Guardian article got 139 comments, with most approving the birth of a new genre and some objecting that a new term was not needed. The best comment in my view comes from someone calling himself “Keyserling”:

“It’s apparent that “cli-fi” is nothing new, we just have a new buzz-word to describe it. I don’t like the term (my mind associates it with “clitoris fiction”, of the appalling Fifty Shades type). But we do need a new genre.

As the world knowingly embraces climate destruction, and we reap the whirlwind, islands will be lost, coastlines, then streets and cities flooded. Continents may perhaps become lethal or altogether uninhabitable, and eventually, a much reduced mankind may be reduced to living in polar colonies, or on space platforms orbiting our once abundant planet.

As that happens – like a global, inevitable, unstoppable, slow motion car crash – authors will more fully focus on the actual decay and destruction around them, and their observational fiction may not neatly slot into the overcrowded dystopian / apocalyptic / post-apocalyptic genres, alongside Planet of the Apes, Level 7, or The Day of the Triffids, et al.

So yeah, a new genre, to reflect new times. O brave new world!”

And another writer, Joe Follansbee, has come up with “6 rules” for writing climate fiction on his blog; briefly put, climate change has to be the “driving narrative” and it’s not to be confused with a weather event (say a tornado) which is short-term. We are speaking here of long-term climate trends that affect humanity’s future.

But the latest United Nations report on climate change has put a new twist on it: it’s no longer an “exceptional event” that would demand it be stopped but something that humanity has to learn to live with. See this illuminating article in The Atlantic. The idea is that all is not lost, we can adapt to a warming world. 

That seems to put paid to Climate Change as a primary source of high suspense for climate fiction!

I would argue that the demographic explosion, the overwhelming trend towards urbanization and growing socioeconomic inequality are beginning to look like better candidates for suspense – or at least they look like very credible sources of social tension and recurring human-created disasters (e.g. displacement and extinction of species, recurring local wars, smog-caused health emergencies, refugee crises and population displacements, spikes in food prices leading to famines etc etc). 

Add to the mix natural disasters like floods, earthquakes or tsunamis, and an already fragilized socio-political situation could easily get out of hand. 

That is a much more likely future than the one posited by Climate Change alone. That is the future I see in my upcoming book, Forever Young – set 200 years from now. Why 200 years? Because I don’t believe things will come to a head all that soon. People always cry foul and use biblical language to warn humanity of impending doom – a doom that never comes on schedule. Which is why 200 years seemed like a reasonable lapse of time…

And Climate Fiction as a subgenre? I’m not sure it’s headed anywhere…What is very striking is that as a subgenre, it hasn’t developed a recognizable style of book covers. Take a look above at the Goodreads bookshelf. Or take a look at the book covers you find on the Cli-Fi Books site, here are a couple, chosen at random:


Clara Hume’s novel takes the reader “through apocalytpic American after climate change and other ecological disasters have greatly altered the planet”:

But you wouldn’t guess that from the cover, would you?

Do you see any pattern in the design of these covers? Personally, I don’t. They’re nice covers, often with a retro charm (like Clara Hume’s), but there is surprisingly little or no reference to a doomed or threatening future, which is the least you would expect.

What do you think? I tend to believe that climate fiction might possibly merge into the “hard science fiction” genre (see here) which is based on scientific accuracy, i.e. on the best informed guess about where we are headed…At least “hard” sci fi covers have a distinct sci-fi flavor, see here for an early book in the genre:

First edition (published in 1970)

But the latest best-seller in the genre, Hugh Howey’s WOOL, certainly sports a rather bizarre cover that is a radical departure of the “classic” science fiction genre:

 
So it looks like the reverse might be happening: “hard” science fiction is merging into climate fiction… 

Perhaps this is not as far-fetched as it sounds. Some people are convinced that climate change is “the hottest thing in science fiction”, as Dave Burdick put it (see here, on Grist) and he reports the interesting observation made by Csicery-Ronay, an English professor at DePauw University in Indiana and co-editor of the journal Science Fiction Studies: “Cli-fi is getting some interest from folks who are not necessarily interested in science fiction.”

I’m very happy to hear that. Because climate fiction is not a silly fantasy. Because the whole point of it is to make us think seriously about the future of humanity and where we’re going…

One thing’s for sure: climate fiction sells as it attracts more and more people beyond strict science fiction fans. An example? Knopf’s recent acquisition of Paolo Bacigalupi’s new novel The Water Knife, to be released next year, see here (before that he was with a small press). Following on his success with the Windup Girl (200,000 copies sold), the editor at Knopf is convince his new novel is set to attract a “cross over audience” beyond Bacigalupi’s “core readers”.

Hey, are you ready for climate fiction? I know I am!

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Amazon’s Latest Gimmick, the Book Countdown Deal: Does it Work?

SalesThe idea of a book countdown is fun: set the price at the lowest level allowed on Amazon, 99 cents, and watch it rise each day by one dollar – until it’s back to the original price. There is an element of game betting: you, as the customer, have to beat the clock in order to win.
I recently tried it for my book “Luna Rising, the Full Saga“, as those of you who receive my newsletter know. I thought that no matter what happened, it wouldn’t hurt. This was a book that I had just published at the beginning of the year, a re-edition of an earlier novel (totally re-written and with a new cover), and it was sitting dead in digital dust. It obviously needed some kind of boost.

Starting Thursday 27 February, the countdown was launched and by Saturday morning March 1st, this is what my book detail page looked like:

Wow, it ranked number 55 in the top 100 fiction ebooks in the category…”Metaphysical”! But wait a minute, what on earth is “metaphysical fiction” and who would ever want to read it??

I thought I had used the term “visionary” when I had uploaded my book on Amazon but it seems it goes together with “metaphysical”…I controlled what it was, searching the Kindle Store for “metaphysical fiction” and found over 5,000 titles (see here), ranging from science fiction to black magic, but also world masterpieces, like Kafka’s “The Metamorphosis”. So I shouldn’t complain, I’m in good company! A pity I didn’t stay long in the hallowed top 100: just a couple of days…

In a way, “metaphysical” made sense, and I learned right there something about what might sell my book. That’s useful, considering it is undoubtedly a hard sell even though it is perhaps one of my best books, mainly because it is “cross genre”. It starts out as a paranormal romance and ends as a techno-thriller (!).

In the process, I learned a few interesting things:

  • Make sure you plan your marketing around it ahead of time. I didn’t do a very good job of it, I only put my book up on three sites paying for the ad and as far as I can see, those ads didn’t drive any sales. The sales I got seemed to have been triggered by my newsletter; however, this was the first time I used it (if you’re interested in receiving it, the sign-up form is on this page, upper right corner – no spam, only information about upcoming deals and events like a new book release). In spite of this, 46.4% almost half the subscribers opened the letter and 3.6% clicked through to the title. Compared to an industry average of a 17.7 % and 2.5% respectively, I suppose I should feel satisfied (though I suspect that writers, once they’ve got a properly running newsletter, manage to get much higher click rates from their fans than I did, I’m still too new at this).
  • Schedule your Countdown Deal in the middle of the week. Just like the number of views on a blog, your sales inevitably slow down on the week-end as people go out and enjoy life rather than the Internet (I scheduled to finish on a Sunday and that was probably a mistake);
  • Don’t forget to tick the UK box otherwise it will run only in the United States. This is very annoying, I didn’t see that box, and all my efforts went to nought in the UK. I thought I could start again the following week with another promotion just for my British friends but that is not the case: only one promotion is allowed every three months and I’ve used up my chance for this 3-month period!
  • Be aware that you won’t see what it looks like on your book detail page if you live outside the US or the UK (like I do). You can only follow what happens from your KDP dashboard and of course the (hourly) change in ranking on your book detail page. I contacted Amazon and they told me how I could look at it, by logging out of my account, and re-entering from “outside”, scrolling down to the very bottom of the page to find the Amazon US market box and click on it. Sounds easy but…At the bottom of the page you see all the Amazon markets across the world except the US!

The biggest unknown in the Countdown Deal is the fallout: what effect it has on follow-up sales and on your other titles once it’s over. I suspect the fallout may be quite large for established writers with lots of fans online; in my case it was limited. Especially if you compare it to the free promotions I did two year ago that triggered thousands of downloads.

This was very different.The sales were disappointing and didn’t continue beyond a few days. Also there was no effect on my other titles.  One unexpected result: it stimulated the sales of the printed version (no doubt why it turns up as #99 in books, see screen shot). What’s interesting about that is that the printed version of the book was not under promotion.

This suggests that:

  • we’re in a very different digital world from two years ago when free promotions drove sales; ebooks no longer sell like hot cakes;
  • the advantage of a Countdown Deal is that it draws attention to the book, regardless of price. It’s probably not so much the limited discount that works as the novelty of the formula and the “game” aspect.

There is little doubt that promotions centered on giving out free books (or low priced books) no longer work: we’ve all got our e-readers overflowing with free books. Clearly something else is needed to give a boost to sales. In that respect the Countdown Deal helps.

Pity it is restricted to the US and UK markets! This is a serious limitation. When will Amazon extend it to other markets where it is present? I have readers in Australia (and other places) who contacted me because they were really annoyed at being cut out.

What is your experience with this new marketing instrument? Did you try it? Please share, I’d love to know how it went for you.

(Photo credit: smartsigns, click here.)

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Cover Wars: Be my friend, show a little love! Vote for your favorite book cover but don’t forget to vote mine, it’s “Crimson Clouds”.  Check it out here. I know, they all look great but I rather like mine, hope you do too (grin!)
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How to promote your book and win reviews at the same time

Reviews sell books, right? But the problem is to get them. Ads are easy, you pay for them but they tend to be ignored unless you tie them to a promotion, making your book free or at 99 cents for a short period. The grand-daddy of book promoters is of course BookBub, recently joined by EBookBargainUK and EbookSoda, all excellent sites if you want that kind of promotion.

But how about tying your efforts to garner reviews with free book promotions? 

Story Cartel has the answer, to check it out, see here. I thought I’d test it out. I recently joined and here’s how my book looks on the Story Cartel site: free digital copies are distributed in exchange for honest reviews, though no one is required to post a review.

Looks nice, doesn’t it? It’s sitting there together with related books and a notice clearly indicating how long the offer lasts (at the time of this writing, 17 more days). To see it on the Story Cartel site, click the image.

Actually offers on Story Cartel are meant to last 20 days (I already lost 3 days in telling you about it!). And when the promotion is over, Story Cartel organizes a sweepstake among reviewers and the winners get a free printed copy that I have agreed to provide, in total 5 print copies (offer limited to the US).

So if you enter, you can even get a free print copy delivered to your home!

I don’t know how well such a promotion works – I shall let you know asap. If anyone has used it, please leave a comment about your experience! 
And there are already some very positive evaluations of Story Cartel, see here:

Cover Wars: Vote for your favorite book cover and don’t forget to vote mine, (grin) it’s “Crimson Clouds”. Check it out here. They all look great (even if I really like mine)!
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Simenon, Some Lessons from the Grand Daddy of Genre Literature

English: Georges Simenon Português: Georges Si...We all know that Simenon is the father of Commissaire Maigret, a fat policeman in the French Brigade Criminelle with a penchant for staring down suspects, and that all through the 20th century he was considered a literary phenomenon.


But exactly how phenomenal is not so well known. 

For example, I didn’t know that he had written some 250 novels in his lifetime, plus 150 novellas as well as three autobiographical novels. Or that it took him about 10 days on average to write a book. Or that he regularly wrote (and published) three books a year. 


I recently watched on ARTE TV 7 a documentary that cobbled together a series of interviews with Simenon and snippets of the numerous films that were made from his books. 

It was an eye-opener. 

What was nice about this documentary is that you only got Simenon talking about himself and his work, no silly comments from an off-line voice. Simenon even regaled us with a couple of old childhood songs (saying that was the advantage of growing old, you could remember them). He sang in a croaky voice totally out of tune and laughingly admitted to having no ear. 

 

Here’s the link to ARTE if you want to view the film: click here. And I hope for you that the link works – it doesn’t here in Italy where I live, I have no idea why. Instead, I found this video on YouTube, done in 2003 by Arte to celebrate Simenon’s 100th anniversary (born in 1903, he died in 1989). It  does work and provides a lot of the same info:

http://www.youtube.com/watch?v=O_W4gVgIuGg


Before I get to the gems he dropped about himself, here are some breaking news of my own about Luna Rising, not really a genre novel…Sorry about that Simenon! We are compatriots, I’m Belgian too, but we haven’t followed the same path, I don’t write detective stories (grin). Actually, my Luna Rising is the ultimate cross-genre novel, starting out as a paranormal romance and ending as a techno-thriller when Tony Luna, an American computer whiz kid finds his start-up under attack from the Russian and Sicilian mafia in an unholy alliance. The stakes rise when the woman he loves is kidnapped in Moscow… (Hello Simenon, here I get closer to you!)

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BREAKING NEWS: AMAZON COUNTDOWN DEAL for Luna Rising, the Full Saga (volumes 1-3) starting today 27 February at 99 cents and climbing by one dollar each day, $1.99 on 28 February, $2.99 the day after etc until it’s back to its original price of $4.99. Don’t miss out on the deal, get your copy before the price goes up! Grab it here

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Back to Simenon’s gems:

  • Family and religion: By the time he was 12, he realized he couldn’t stand his family or the Catholic religion, he saw them all as victims of the system and that was something he didn’t want to become, in short, he was (nearly) a born rebel;
  • Politics: He never got interested in politics because he felt politicians didn’t have power; the real power in his view, was always in the hands of big corporations and big banks;
  • Writing pulp: Colette was his mentor, the first critic of his works and she told him off for writing in a literary form; “make it simple” she chided him, “no extra words, no unnecessary descriptions, read  pulp fiction!”; he did, he read every cheap book he could lay his hands on, and within months started to produce his detective stories – the Maigret series, some 75 books – saying that they were really easy to write: the plot was pushed forward by the Commissaire himself!  
  • Writing speed: He wrote on an old typewriter, hitting the keys as fast as he could and never going back (in those days, corrections were a time-consuming process): he liked Bach fugues and all his life, wished he could write at that speed, keeping the rythm!
  • Branding and Book Promotion: He launched his first Maigret book through a fantastic PR operation: he rented a theater and threw a huge party in Paris that he called the “bal anthropométrique” asking his guests to put their thumb on real police ID cards (!); it was reported the next day in the Figaro, and voilà, his book became an instant success!
  • Literary Relationships: He didn’t like literary types – he felt they were a closed group, a mutual-admiration society that he never wanted to belong to yet he became great friends with André Gide , the grand old man of French letters. Gide astounded him with the first question he asked when they first met: “Where did you first get the idea for your ‘personnage’?” Simenon thought he meant “character” and that he was asking him about Commissaire Maigret; but that wasn’t the case at all. Gide wanted to know how he, Simenon, had come across the concept of his image – the image he projected in the literary world!

In fact, I think that is what is most interesting about Simenon: he is not only one of the founding fathers of genre literature but also a master at “brand” building. 

 

He certainly does look like everybody’s idea of a detective and a writer rolled into one!

What all this suggests for today’s digital writer is:

1. If you can, don’t stay entirely digital – try to create social events in real life with real, physical readers!


2. Pick a persona and stick to it, brand building is a daily job.

3. Read in the genre you’ve picked to write in and read as extensively as you can;


4. Write fast, write a lot (Simenon was capable of writing up to 80 pages a day) and don’t edit anything before you’re finished so that you don’t lose the momentum.


And one last thing: good luck!

 

What’s your take on Simenon’s lessons for fellow writers? And as a reader, do you enjoy him?



Photo credit: see Georges Simenon Wikipedia

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Is the Amazon Ebook Market Model Broken?

English: A Picture of a eBook Español: Foto de...

Is Amazon about to drop self-published writers? Is there any reason why it shouldn’t if self-pubbed titles clog its Kindle Store, making it look like a hastily published slush pile? After all,  the ebook market is reportedly only worth 7% of total Amazon sales and it’s not showing much signs of growing.Yes, that’s not a typo. Ebooks sales are worth only seven percent of total sales to Amazon. Think of Amazon as a virtual WalMart – in fact, I suspect that is the real goal of Amazon, to become the biggest digital department store in the world. The publishing industry is only a side-show for Amazon.

So, if much is wrong with Amazon’s ebook market model, it is not likely that Amazon will care. And perhaps that explains the uneven performance of Amazon in foreign markets where it’s not the only player in town, by a long shot. For example, it is striking to see how Kobo is ubiquitous in Italy, it has its devices on display in most major bookstores but you don’t see Amazon’s Kindle anywhere. According to Ebook Bargains UK, Kobo has made many mistakes in expanding abroad (see first article listed below). Maybe so, but it is still doing pretty well…
Let’s list the challenges facing Amazon:
1. the payment system –  Amazon’s model for expanding abroad has proved to be antiquated; Amazon has followed the old system of expanding abroad with geographically based “offices/virtual store fronts” rather than going global digitally; this means, for example, that New Zealanders are forced to shop in its Amazon Australia beachhead. Why not have a global easy-to-pay system like Google Play (for example, they very successfully use carrier billing in the Far East)?
2. ebook subscription services and digital libraries: Amazon has ignored this new business model, presumably relying on its own Premium system – but how long will they stay out of that particular game? And if they do go in, how will the Big Five react? It’s very likely that they won’t like it and could withdraw their books from Amazon’s shelves. A conundrum for Amazon.
I’ll be honest with you, those subscription services really worry me. I’m speaking of Scribd, and Oyster, the two major subscription services and Overdrive, a digital library. The latter has managed to get one hundred million ebook downloads in 12 years, up to 2012! See here. A huge number.
That (to me) is terrifying, the start of a new trend that could change the shape of the book market forever.
The problem with an ebook is that it is not an object you hold in your hands. It’s nothing, it’s like a bubble of soap. You can’t feel a liking for it the way you might view an old book as an old friend, sitting there on your library shelf in your home. You don’t own it, it’s essentially a digital service, a permanent access to a text available up there in the cloud, somewhere on the Net.
So why own an ebook at all? Why not pay less and get access to the text for the time you need to read it?
Many authors I know are complaining about a slump in sales. This is anecdotal, I can’t prove it. My impression is that the slump which first hit the sales of new, emerging writers in early 2013 has now affected midlist authors (i.e. traditionally published authors that have recovered their rights to their backlist and systematically self-publish those out-of-print titles on Amazon).  These are the very writers who were most successful in the Kindle Store, hitting (at least for a short time) the top 100 rank with every new title they uploaded. They could count on their fans to buy their new titles. Well, it seems they no longer do; 2013 was a stagnant year for many.
Where have all the fans gone? Who knows. But the expansion of subscription services and digital libraries surely acts as a syphon on the market. You as an author may get better known to many more readers thanks to such services, but you are also likely to make a lot less money in future. To what extent this will happen cannot be foretold.
Let’s look at possible solutions.   
One thing that could be done is to fix the Kindle Store. And re-organize good gate-keeping systems to help in book discovery and let “the cream rise to the top”.
For the time being, the way things are in the Kindle Store, the cream cannot rise to the top. And the reason is very simple and can be told in one word: rankings!
To understand why this is so, let’s look first at what’s happened in the environment. Since 2012, the ebook market has changed dramatically. First, the settling of the DOJ case against Apple and the way that has played out seems to have calmed the nerves of the (now) Big Five. They have become more aggressive with their pricing, slowly but surely edging out indies.  Price was the self-published writer’s biggest weapon, it no longer is. We all know that “free” doesn’t work anymore and I fear that “cheap” doesn’t work either. Books under $9 scream out to the readers “beware, this is a self-published work likely to be full of typos and badly structured”.

And then there’s the matter of sheer volume of published titles. The tsunami of self-pubbed authors has totally changed the environement. I know what I’m talking about, some of my books, like the earlier ones I published are buried under one million books or more! Literally buried under and forgotten. That’s because Amazon publishes everyone’s ranking. I’ve complained about this before and done so publicly on this blog only to get comments from indies like “Oh, but nobody pays attention to ranking”. That may have been true once but it no longer is. Readers are savvy and they’ve learned how to navigate Amazon’s Kindle Store. Readers do look at rankings, I’m convinced of it. And the theory that “quality books rise to the top like cream” is a non-starter. How can they rise if readers before buying glance at the ranking and decide it’s not worth buying because the book is sitting down there at the bottom of the ocean of published books?

In other words, the Amazon environment has become toxic. Even Kobo, the latest one on the Big Boys scene, also exhibits rankings. BIG mistake. Rankings should be reserved for the top 100 selling titles, maybe the top 1000 but no more! Then, and only then, if your book is good, you might have a fighting chance to rise with good reviews

If you still have doubts, take a look at the ranking of books that you know for a fact are good. I’ll do it here with just one book as an example, but do take time to navigate the Kindle Store and you will see. The example I want to use here is Amelie Nothomb’s “Fear and Trembling” (see here). Now this is easily a masterpiece of French literature, one of the best books published in the last 15 years. She’s a huge success with young adults, hardly your dowdy old writer. And it is probably the best book she ever wrote, lively, fun, suspenseful, not at all a high-brow literary bore. Yet, in the Kindle Store she is sitting at a ranking around the 300,000th range and has only 46 reviews!! This says a lot about the Amazon environment…

Speaking of reviews…What is truly missing is a gatekeeper system to keep out poorly edited books and help readers find quality reads. Amazon regularly makes efforts to improve its customer review system and sweeps out reviews that are deemed misleading (the famous “sockpuppet” reviews). Unfortunately, when Amazon does that, it creates a lot of discontent among writers and doesn’t really solve the problem.

Perhaps what Amazon should do is set up a two-tier system, with customer reviews and expert critiques.

Most customer reviews are not professional in the sense that they are not comprehensive reviews touching on all aspects of a book (i.e. character development, plot structure, POVs and writing techniques etc).

They are merely opinions written by readers.

Don’t misunderstand me. That is how it should be: a customer has a right to voice his/her likes and dislikes and we authors are very happy when they do, we love to be in touch with our readers! That’s one of the best things about the digital revolution: it has given us, writers, the possibility to be close to our readers and that’s wonderful. But a customer review is not the same as a professional critique, fully structured and substantiated by evidence and references to literary criteria.

This suggests that there is space for two different types of reviews, the customer reviews and the literary critiques. And perhaps an online website linked to Amazon should collect all those critiques and list them for each title…It could be a start towards a system to guide readers to the better reads and finally allow the “cream to rise to the top”.

Any other ideas?

Photo credit: wikipedia

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Is Amazon Supremacy in eBooks Threatened?

Wow, super star Bella Andre has given full confidence to, no…Not Amazon Kindle Select but Kobo!

See here:

For me, this is surprising news. I’ve always thought of Amazon as the giant e-retailer whose supremacy could not be threatened – not yet and not for a long time. I guess I was wrong.

What we have here is a David vs. Goliath fight, who will win?

As the savvy chaps at Ebook Bargains UK write (see here), the deal is “only for three months, and it’s for five French-translated titles, but she could just as easily have gone into Select and gone exclusive for three months with Amazon France. This is very a big-selling indie author. One of the indie super-stars. The fact that she’s gone exclusive with Kobo when she could take her pick of any of the big retailers and get similar terms is worth pondering.”

What they suggest is that “if you spend 90% of your time promoting Amazon listings, are in and out of Select, and all your links on your blog, website, email header, etc, etc, are to Amazon then you have only yourself to blame for the readers you are not reaching.” (highlight added)

Right so. Are you linking to other places than Amazon? I know I’m guilty of relying on Amazon up to 90%, and in some cases 100%.

How about you?

Post-scriptum: I was wondering why Bella Andre might have signed up that exclusive with Kobo and a little check on the Net turned up some very interesting facts (see here, an illuminating Jeremy Greenfield article in Forbes.com dated August 2013). 

In the US, Kobo is minuscule (around 3% of the ebook market) but abroad it’s doing well, particularly in Canada and Japan but also Brazil and India, both fast-growing huge markets. But, compared to Amazon, what Kobo is doing that is different is:
1. establish a physical on-the-ground presence (it has just signed up with 500 American booksellers and it is certainly present in bookstores here where I live, Italy).
2. focus on readers and e-readers – the reader experience is at the heart of their ethos, or so they say, whereas, as we all know, Amazon sells all sorts of things besides books. 

Whatever…Kobo must be doing something right! I have no doubts that in France a lot of people read books on Kobo devices – no question, that is probably the bet Bella Andre made when she signed up with them. 

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Kobo is Expanding in All Directions – Drops Hints of a Russian Kobo Store & Signs New Bookstore Partner in Spain(the-digital-reader.com)

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