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Audio-Books – The Next Big Thing For Indies

Excellent overview of the audio-book market. But don’t kid yourself, it’s not easy to do and it absolutely NEEDS to sound professional or else it’s a no-starter…

The International Indie Author's avatarMark Williams - The International Indie Author

Go Global In 2014

The American Librarian Association Annual Conference has been noting the very clear upward trend in audiobook (a-book) downloads. It’s something we should all be looking at very closely, because it presents enormous opportunities for indie authors willing to step outside the sheltered world of ebooks and Amazon.

Obviously Amazon’s Audible ACX package is the go-to place for indies contemplating a-books, and no question they make it relatively easy – but don’t expect to get rich off the proceeds. We all know how they recently slashed royalties for indie authors.

Even authors who have gone the DIY route and used their own resources to professionally create a-books are finding the Amazon option to distribute leaves much to be desired. Especially of you make the mistake of locking yourself into their exclusive programme.

Not here to look at alternatives to ACX (that’s another post another time) or the very real possibility of…

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How to Use Instagram, the New Visual Twitter

Instagram, born yesterday – October 2010 – , is already a giant, over 200 million users busily sharing pictures in that weird square format typical of antiquated Polaroid photos.

When Facebook bought it in April 2012, paying one billion dollars in stock and cash, it knew what it was doing! In 2013, Instagram grew at a fast-clip 23% while Facebook crawled at 3%.

Twitter has only recently woken up to the need of sharing pictures and video clips – hence its purchase of Vine – but it looks like it might have woken up too late…

And sharing pictures on Twitter is not anywhere as easy as it is on Instagram.The user experience is very different: with Instagram, the picture leads you in, not the tweet.

Indeed, Instagram looks like it’s on its way to dislodge Twitter – essentially because it responds so much better to the visual needs of the younger generation, Millennials and under.

Even a Baby Boomer like myself is beginning to catch on, take a look at my Instagram account (upper right corner) and my “likes” (press that heart!), like on this photo:

We’ve all heard that the future of marketing is “visual”. Hence, PINTEREST and Instagram have risen to the fore in marketers’ strategies (see articles below).

As far as I can tell, few writers seemed to have caught on – though I suspect the younger ones among us already have. Here’s an example of how one writer uses it:

A screen shot of her book on Amazon, a short description to say that this book has achieved best seller status, a link to buy it et voilà!
Sounds good and easy-to-do (if a little pedestrian)?

Yes, it is. All you need is a smartphone (no, you can’t do it from your computer) and you need to take pictures with it. Actually, it’s fun, you can play with the Instagram-provided filters and come up with cool-looking pictures in a matter of seconds.

Then, throw in the picture description and appropriate hashtags, just like on Twitter, and you’re done. Since June 2013, there’s even a video-sharing feature (up to 5 seconds clips) – presumably a move to counteract the fast rise of Vine. 

But…but, yes, there’s always a “but”. If you’re going to sell your book outright, you won’t get far.

Just look at that screen shot of the book above, it only got 9 likes (including mine). On the other hand, if you build up a reputation for good, interesting pictures that don’t aim to sell anything in particular, you get loads of “likes”, like this one (I just picked one at random):


Yes, that got over 1,660 “likes”. And some people are so successful on Instagram that they get multiples of that for some of their images…

Some Instagram users also do eventually sell what they make, for example pieces of jewelry. Selling books? Maybe, if anyone of you has managed that, please share your experience with us!

Just one last point: hashtags. 

They’re like on Twitter and since you’re not limited with the number of characters, you can just add them on and on, to get to a wider audience and obtain more “likes”. Hashtags are also fun, anything playful goes: #selfie, #pretty, #traveljunkie etc. How to behave like a teenager is beautifully explained in this Business Insider article here

Though, as pointed out in that article, it won’t win you followers if you start playing “I-follow-you/you-follow-me” then “I-unfollow-you” games just to gain followers and show how popular you are.  That’s the teenage approach: a lot of followers make you feel important with your friends. But followers gained that way are a mirage…

Also, remember Instagram is NOT integrated with Twitter: they decoupled the day Facebook bought them, now they are rivals and you won’t be able to tweet links to your Instagram photos. Ah, the joys of the Net!

Still, just like on Facebook, you can make comments:

And that’s a good way to connect – even if a little superficial. But don’t look for deep meaning, after all, these are just pictures.

You know what’s Instagram’s secret for success?

It’s just plain….fun!

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What’s Wrong with the UN Security Council

Here’s another article about the UN I wrote for the magazine Impakter under my real name: (published on 9 June, 2014) – after all, after 25 years of service in the United Nations, I believe I know a thing or two about it! Enjoy and let me know what you think!
 

What’s wrong with the UN Security Council

To an idle observer dropping in from Outer Space, the UN Security Council is the strongest organ of the United Nations.

Tasked with maintaining peace among nations, it has been given weapons of war. When it passes a resolution, it can send troops, the blue-helmeted UN peacekeepers or “blue berets”, and force peace on belligerents. Blue berets belong to member nations’ armies, but taken together, they constitute a hefty, permanent UN force.

At this point in time, over 110,000 military personnel are permanently deployed around the world in “hot spots”, currently in 15 “missions”.

This level of intervention dates to the collapse of the Soviet Union (1988): the number of resolutions doubled, the peace-keeping budget increased by a factor of ten. So far, there have been eight major missions, with only two notable failures, Somalia and Bosnia. A respectable record nonetheless. The biggest failure however was caused by lack of intervention. This happened in 1994, when one of History’s worst genocide was perpetrated in Rwanda.
UN Security Council debate on Rwanda, June 1994. Photo credit UN photo Milton Grant
UN Security Council Meets on Rwanda 08 June 1994

 
The Security Council can do more than send troops….

TO READ THE REST, CLICK HERE.

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Ready to self-publish? Don’t rush and here’s why

All the advice I’m giving here is based on my own experience in self-publishing. Be warned, it’s a steep learning curve! You’ll find that you can quickly master the technical aspects of uploading a file on KDP, Amazon’s platform for self-publishing, or on Smashwords to get your book on other e-platforms like Sony, Kobo, the Apple Store, Barnes and Noble etc. But the rest — everything else that is entailed in publishing a book — is not as easy as everyone makes it out to be.

But it can be done. And I hope I can help you by sharing my experience with you here.

With the digital revolution, we are into a brave new world. The field is now level for the first time in History and writers no longer need traditional publishers to get their books produced and distributed.

No need to wait forever for literary agents to answer your queries or, if you’ve already got an agent, there’s no need to wait for a hypothetical publisher to offer you a contract.

This is very exciting…and liberating!

You have finally finished your book, you can go straight to publishing it without further ado.

Well, yes and no. It doesn’t work that way. I know, you’ve read and re-read your book, you’ve edited it to death and there’s nothing more you can think of adding (or subtracting) to make it any better. You’ve shown it to a few trusted friends — family doesn’t count, you know that. You are savvy enough not to trust your Mum or hubby. But your friends have told you they love it, you’ve made a home run. And you’re so tired of looking at your book that you’re ready to believe them.

Does that mean your book is ready for publication?

Not really. There is a list of essential things-to-do before publishing. And you need to be able to check them and put a ‘done’ mark against each item. Here’s the list:

1.     Has the book been read by a professional editor? There are two kinds of editors that you cannot do without: one to catch the typos and spelling/grammatical errors, the other to verify the structure of your novel, the development of your characters, the pace of the story;

2.     Has it gone through the cycle of “beta” readers? The best beta readers are professional writers who know what a book in the genre you write should look like. If you haven’t got any, you are going to have to find some; it’s essential to have total strangers read your book and give you feedback;

There are 3 more points! TO READ THE REST, GOT TO: WORDHORSE, where this article was first published, click here.  I’m sure there are tips you’d like to add! Please comment over there or here, wherever you prefer, all comments welcome!

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A Novel Rejected by Big Publishers Wins a Major Literary Prize

There’s hope for recognition for all of us poor writers… The lesson is: never give up, keep trying!


That’s what  Irish author Eimar McBride did, she never gave up and this week-end the news came in: she just won the Baileys Women’s Prize for Fiction for her debut novel, “A Girl is a Half-Formed Thing”. 

That in itself would perhaps not be so remarkable, after all, it’s a damn good title and universally considered to be “well-written, the work of a genius”, if it weren’t for the fact that Ms. McBride has spent nearly a decade trying to get published!

You read that right: almost 10 years trying…Yes, that’s true determination for you! She was finally published in the UK by a small independent press and her book will come to the US in the fall, published by Coffee House Press. If you go on the website of her publisher, you discover it’s an australian publisher and while her book is among the top ten, it is ranked…number five (but they quickly featured the book cover on their site – I love it!):

 

 

The book is available on Amazon.uk here, where it has garnered 27 customer reviews and is currently ranked at #50 in “contemporary fiction”. And it’s already in the US in ebook format, on Amazon.com here where it has only 6 customer reviews so far and stands at #10,837, as I write. But that is certain to change soon!

And to think she has beaten in the short list big name novelists like Donna Tartt, Chimamanda Ngozi Adichie and Jhumpa Lahiri

Really a good reason to smile:

 


She wrote the book in 6 months when she was 27 and took all this time – she is now 36 – to get it published. Why? Because, as she told the BBC, publishers liked her writing but saw unsurmountable marketing difficulties, her book didn’t fit into a “niche”

I haven’t read it, but it’s reportedly written in an unusual stream-of-consciousness style that takes you into the character’s head and the subject is certainly harrowing: all about a young girl growing up in Ireland in the 1980s, going through a difficult relationship with her brother affected by a brain tumor in childhood. Add sexual abuse to the mix and you have a winner! Helen Fraser, chair of judges, said of McBride’s startling novel: “An amazing and ambitious first novel that impressed the judges with its inventiveness and energy.  This is an extraordinary new voice – this novel will move and astonish the reader.”

 

And plenty of money is showered on the winner: a £30,000 prize plus the bronze statuette – in this case, well-deserved. 
Fortunately not at all like the ending in Edward St Aubyn‘s brilliant new novel, Lost for Words (no spoilers, I won’t tell you how it ends but it’s very funny). That book bashes literary prizes in a hilarious way and it is clearly a “roman à clefs”, with references to real people, no doubt celebrities that I cannot fathom not being into the London literary scene. But of one thing I’m certain, “Lost for Words” makes no references to the Baileys – it is more likely a bashing of the Man Booker Prize
I love that cover too… 
So, I’m bringing you good news. While it’s true that literary prizes have problems as St Aubyn so brilliantly and entertainingly points out, they can also make the difference in a writer’s life…Congrats to Eimar! 

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BOOKS ARE NOT BREAKFAST CEREAL

I totally like this!

BOOKS ARE NOT BREAKFAST CEREAL.

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Why Climate Change is Only a Side Show: the Sixth Extinction is Upon Us!

In the United States, Climate Change is viewed with suspicion: many Americans don’t believe in it, at best they’ll agree that climate warming may have natural causes but they strongly refute the idea that it could be due to human action. And in any case, they reject any causal linkage with extinction of life on earth. Life has survived long periods of colder and warmer climate, they argue, and there’s no reason to believe that this time will be any different, regardless of who’s responsible for the warming – and supposing the warming actually occurs. 

For a strong statement expressing this viewpoint, see here, “global warming debunked” by Gary Ellis, who describes himself as an electrical engineer “with 40-plus years of work experience in electrical generation from methane gas to coal, natural gas and nuclear.” Incidentally, not a climate specialist but a person whose life has been invested in energy extraction.

Right. You can always argue as he does that the science behind Climate Change is not strong enough or persuasive, that there’s a political agenda behind it. Whose agenda is never spelled out though the agenda of people debunking climate warming is pretty clear: they want to defend their kind of economy based on energy extraction that spews out tons of carbon in the air. Just ask the Chinese authorities and watch what they do to control the smog in Beijing.  They’re the ones (along with India) who constantly defeat United Nations discussions on Climate Change and how to control it.

But this discussion is sterile when confronted with the actual numbers out there:  the numbers describe an alarming increase in the rate of extinction of species that often have been around for millions of years (like amphibians) and yet are headed for extinction – in some cases, right now. The rate in extinction is so massive that scientists have taken to calling it the Sixth Extinction – there were five before, notably the one that killed off the dinosaurs (that one was caused by an asteroid impacting the earth and causing the equivalent of a “nuclear winter”). But this one, the Sixth, is shaping up to be bigger than any other, the biggest ever, and it is caused by…yes, us, humans.

Think of it. We’ve covered the earth, all 7 billions of us soon to become 8, 9, 10 billions – there seems to be no end to the population explosion. We use up every available natural resource, we cover the earth with our buildings, we shape the landscape, we travel everywhere, bringing seeds and species along in our baggage, thoughtlessly putting local biodiversity at risk. Big changes are in the offing: the disappearance of amphibians caused by the spread of a fungus, the fast acidification of the oceans that threaten the survival of reefs and all life in them, the extinction of bats in the United States – even our outdoor cats can be a cause of extinction as they relentlessly kill birds. 

I read about the cats (some 80 million of them in the US) yesterday in the International New York Times (see here: “That Cuddly Kitty is Deadlier Than You Think”): yes, a recent study has shown that sweet cats, some of the best companions we have, are among the most feral predators and given the facts of rapidly rising urbanization and modern agriculture reducing forest space, birds have few places left to breed and live. Add cats to the mix, and there you go: a silent spring!

This is a horror story and it is excellently described by New Yorker journalist Elizabeth Kolbert in her book The Sixth Extinction, an Unnnatural History –  now a #1 bestseller on Amazon in biology and a must read for anyone remotely interested in what the future holds for us. She expertly takes us along for the ride as she herself travels around and interviews scientists, often following them in their investigations. All this makes for a very human and effective read, in my view, Pulizer Prize stuff! 

What I like best about it, is that she cleverly avoids the confrontation with Climate Change: it is obvious that it enters the equation, it is a fallout of our activities but if you believe it is not, in fact, it doesn’t matter. It doesn’t change the thrust of the arguments about the Sixth Extinction or the results of observation. The data showing the on-going extinction is not anybody’s invention, it is solid science and cannot be debated or refuted like climate warming. As Kolbert says, even if you find a totally clean energy (say fusion), what would matter is whether you continue to cut down the rain forest. Some of those biologists interviewed by Kolbert have no doubts: human life is headed for extinction and what will follow are…giant rats!

The rate of the current extinction? Scientists believe that up to 50 percent of existing species will have disappeared by the end of the century. Fast! And inevitable, it is already on-going. Nothing in our political set-up (especially at the United Nations where everyone is allowed to speak, including those who don’t understand the issues: see the failure in Copenhagen, here) permits us to think that we can escape the ultimate outcome. We might have the science to do it but we won’t do it for political reasons.

For me, the book was an eye-opener and I highly recommend it. This is of course why I have set my upcoming book “Forever Young” some 200 years from now  (btw, it’s nearly finished, I’m going through the last edits – expect it soon!). Kolbert’s book came out just in time to confirm my timing and give me extra confidence in the world I envision in “Forever Young” – a world that is not only sharply divided between the haves and have-nots, with every costly technological advance going to the ultra rich who can afford it. It is also a world threatened with extinction – and again, only the ultra rich have escape options. Some decide to fly to another pristine planet, others to take refuge on the last virgin continent, Antarctica, and wait there, in a protected environment, for the end of life – with the intention of resettling the earth once the Sixth Extinction is over. But this is a novel, not a scholarly treatise of futurology. So I’ve thrown in that future world people like you and me who have to figure out what to do – and still try to live a full life and know happiness in love. But is it possible when everything collapses around you? The answer in “Forever Young”…

In a way, I see this book “Forever Young” as my own contribution to the debate, or, if you will, “duty of care”.  As Kolbert reports, paraphrasing Sherwood Rowland, one of the scientists who discovered ozone depleting chemicals, “What’s the use of having predictive science if you don’t listen to the predictions?

My hope is that people who read “Forever Young” will start to listen to the predictions and do something about it… And here’s a fun (?) video – anyway worth watching:

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Which Country Reads The Most?

Astounding…I knew the US and UK were not the top reading markets, but I hadn’t realized they were so far DOWN the list! And my Italian friends who always feel embarrassed for belonging to a “non-reading” country should take heart: they’re doing even better than the UK!

The International Indie Author's avatarMark Williams - The International Indie Author

GoGlobalIn2014_500 Which country reads the most? You won’t be surprised to learn it’s not America. In fact, the USA kicks in at an embarrassing #22 on the list.

This side of the pond you can probably hear the guffaws of laughter and see the knowing smiles from us Brits, Obviously we’re in the top five. Probably at number two after some boring European country like Belgium, where they have nothing better to do all day than read.

Yeah, we all love cliched national stereotypes. But as anyone who’s actually been to Belgium will tell you, It’s great little country and full of surprises.

One surprise is that while France is at number six on the list of countries that read the most, Belgium doesn’t even make the top thirty.

The UK? if you’re British and thought #22 was embarrassing for America, prepare to hang your heads in shame. Britain ranks even…

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Two Good Reasons Why You Should Do Audiobooks

Should you do audio books of your titles? The answer is YES! And there are two very good reasons for doing so, but before I get to them, here’s a little introduction to the world of audiobooks.

It’s a new aspect of the digital publishing industry, now worth $1.6 billion (still peanuts) but growing fast. If you’re considering doing an audiobook, I highly recommend the following article by Michael Kozlowski on Good E Reader’s blog, click here. You will see that in addition to Amazon’s services, there are several excellent alternatives you might want to investigate.

Audio titles so far are relatively few (13,255 titles came out in 2012, up from 4,602 in 2009 – compare that to the millions of ebooks). Audiobooks seem to be the province of affirmed writers with a proven market, like, for example Elizabeth Spann Craig, a successful “hybrid” author (“hybrid” means she has both traditionally published books  and self-published titles). She has a hefty number of published books under her belt and writes 3 to 4 books a year, making sure they’re available in ALL formats. See here for her own summing up of her experience in 2013.

What is remarkable about her is that she spends (next to) zero $$$ on marketing, does just a little blogging and facebooking and tweeting (plus a couple of giveaways on Goodreads/year) – in short, she doesn’t relate directly to her readers as an author. They are more interested in her books than in her, they’re fans of her book characters, not of her as a writer or even as a person! This is what she calls “book-centric reader engagement” (and she is engagingly shy and modest about herself). All that means she has to write more books every year to keep it up rather than waste time on book promotion campaigns.

This is where audio-books come in, a format with a rapidly rising audience as more and more people are engaged in activities that preclude reading (for example, all the time wasted driving your car). We’ve all heard of Audible (acquired by Amazon in 2008), ACX and Podiobooks and I won’t go into it here. One of my fellow author friends, Bert Carson, who’s just dived into turning all his titles into audio-books, waxes enthusiastic, check him out here. He’s got a lot to say about making them (see his “lessons learned” sections).

What I do think is that before you make that extra effort of producing an audio-book you should consider whether it is really worth your while. Which gets me to the reasons for doing audiobooks:

Reason #1: You should definitely do an audio book if you are in Spann Craig’s position, where you’ve “saturated” your corner of the market. If not, you’ll find that your audio-books face the same marketing hurdles as all your other formats (ebooks and printed versions) and are in need of selling boosts. Are you ready for that extra-marketing?

But there may be alternatives. For example, producing audio-clips of portions of your book, say a particularly breathtaking passage that could help in marketing your book, though the places to upload your clips are still essentially limited to soundcloud.com, click here to visit. You can set up your “sound” page there and share your clips – also very useful to embed your clips on your blog or website.

Reason #2: with the advent of Amazon’s “Whispersync For Voice”, it makes total sense. Your readers are able to move from reading to listening and back again without losing the place they stopped reading (or listening). Check it out here. The cool thing is that Amazon provides readers with a discounted audio copy if they buy the ebook first. So what you’ve got here is a built-in marketing tool. See here author Stephen Woodfin’s experience that he very kindly shares on the Venture Galleries blog, an eye-opener.

If you’ve had any experience with recording your book, please share!

Latest News about my publications:

Crimson Clouds, (new edition) romance the second-time-around (on Amazon, click here for ebook and here for printed version) Just garnered new three 5 star reviews (excerpts):

“Honest, profound and emotional, Crimson Clouds will have you exploring some of your own emotions and question the meaning of your own life” (Bill Howard);

“The scenes unfold vividly in front of you, full of color and life, like a painting” (Mamta Madhavan);

“By allowing each of the main characters to narrate their side of the story, Claude Nougat skilfully delivered a must-read novel, enabling the reader to have a deeper understanding of the thoughts and feelings of each character” (Faridah Nassozi)

Beware of the offer of a printed first version of the book, under the title “A Hook in the Sky”, see here. It looks nice and cheap ($10.80!) but it’s no longer in print and I have retired it. It’s just that the Amazon system is slow to register change…

Luna Rising, the full saga (new edition, 3 volumes) one young man’s battle to rebuild the family name (on Amazon, click here for ebook and here for the printed version)

Again, beware of the printed version presented  here, it’s cheaper BUT that is the first edition (originally called “Fear of the Past”) and unless you are a collector of rare editions, don’t buy it!

Note: ebook is 40% off compared to buying each e-volume of the saga separately. See here.

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When an Audio Clip Turns Into a Radio Show

Fantastic job done by the Director of the HighRock Institute Joel Scott and his partner Angela Castonguay. This is a fiery dialogue taken from CRIMSON CLOUDS, my just released romance. What was going to be a sample audio clip was suddenly turned into something quite different, like a radio drama show, with two beautiful voices, male and female, screaming at each other…You can hear it directly on Sound Cloud here , or click below:

Congrats to Joel and Angela! I highly recommend them, they did a superb job, don’t you agree? If you want to use their services, click here to contact them, you can read their latest blog post on audiobooks, “does an audiobook make sense for you?”, click here.

Listening to that dialogue, think of Robert looking like (ideally!) George Clooney:

And Natasha like Julianne Moore:

Are you wondering what happens next? Is Robert going to get back to Natasha or will other women enter his life? And what about his wife? If you’re curious, you can get the book here.

Looking at the future of audiobooks:  the dialogue you just heard was extracted from Chapter 16 and of course, in the novel, it’s embedded in the text that describes the reaction of each character. However, using more than one voice to read from a book opens up the possibility of theater-like dialogue that, in my opinion, is far more effective and lively than a straightforward reading of the book.

I wonder whether audio-books could be systematically done that way…though it would require extra editing from the author because of the need to turn the dialogues into self-standing pieces and of course, it would require a high level professional reading perfomance.

This suggests that novels re-formatted that way  would stand half-way between theater and straight fiction.

What do you think, would that editing effort be worthwhile? It could be the start of yet another way for telling a story, an alternate format…

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